Wear the Moment

Explore the new Cheb Quarter Zips and Hoodies now.

Embody Cheb. Be brave enough and comfortable enough to be yourself.

Cheb

Experience the essence of freedom, fun and luxury with every Cheb piece you wear.
Cheb believes in living life on your own terms. Cheb is the art of being laidback and present, having fun, and embracing a lifestyle free from social pressures.

CHEB'S STORY SO FAR

Dear Cheb Reader,

It's about time we tell you the story behind Cheb. 

Cheb began as a nickname between us, two siblings, Farah and Salman. Salman used it to capture Farah's laidback, fun, and carefree way of life, where she was unbound by social pressures and other people's opinions. As Cheb, she embodies the best version of herself. 

Being Cheb has become our lifestyle, and now we want to share it with you! We created Cheb for those who value comfort, style, and the freedom to express themselves anywhere in the world. Whether you're lounging on a beach in Saint Tropez, hanging out with friends in Marbella, or exploring new adventures in LA, Cheb is your perfect companion. 

Cheb transcends boundaries and explores the world's beauty without restraint. 

We started the brand by creating summery travel T-shirts inspired and photographed in our home away from home, Bodrum. Then we designed a T-shirt to capture our favourite soulful Spanish destination, Marbella. 

Cheb then returned to base in London for a cozy winter. Now, Cheb is staying in the city, as things are getting serious, yet never too serious. A Quarter-Zip is always right for that type of mood- smart casual!

What's next? Cheb is starting to plan Spring and Summer away.

There is a lot to look forward to! 

Always lovingly,
Cheb