The Art of Laidback Living

Embrace your inner Cheb by being brave enough to be yourself, despite social pressures

Cheb

Cheb believes in living life on your own terms. Cheb is all about being laidback, having fun, and embracing a lifestyle free from social pressures.
Become a Cheb and experience the essence of freedom, fun and luxury with every Cheb piece you wear.
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CHEB'S STORY SO FAR

Dear Cheb Reader,

It's about time we tell you the story behind Cheb. 

Cheb began as a nickname between us, two siblings, Farah and Salman. Salman used it to capture Farah's laidback, fun, and carefree way of life, where she was unbound by social pressures and other people's opinions. As Cheb, she embodies the best version of herself. 

Being Cheb has become our lifestyle, and now we want to share it with you! We created Cheb for those who value comfort, style, and the freedom to express themselves anywhere in the world. Whether you're lounging on a beach in Saint Tropez, hanging out with friends in Marbella, or exploring new adventures in LA, Cheb is your perfect companion. 

Cheb transcends boundaries and explores the world's beauty without restraint. 

We started the brand by creating summery T-shirts inspired and photographed in our home away from home, Bodrum. Then we designed a T-shirt to capture our favourite soulful Spanish destination, Marbella. 

Now, Cheb is back in London and feeling cozy. After this season, Cheb is getting back into the city and things are getting serious. A cooperate outfit is next- maybe!

There is a lot to look forward to! 

Love,
Cheb