Wear the Moment

Explore the new Cheb Quarter Zips and Hoodies now.

Embody Cheb. Be brave enough and comfortable enough to be yourself.

Cheb's Collections

Cheb's London Collection

Timeless classics, redefined. Elevated Quarter Zips and Cheb's take on a classic hoodie, crafted with precision and signature embroidery for effortless sophistication.

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Cream Cheb Quarter Zip

Cheb is back in the city and is balancing work with play, so timeless looks were made to complement. This unique piece is crafted with rich burgundy embroidery that speaks to passion, sophistication, and understated luxury.

Made to suit your comfort, the mid-heavyweight premium cotton blend provides an indulgently soft feel while maintaining a structured, tailored fit that exudes quiet confidence.

Subtle 'Cheb' embroidery on both sides and a solid silver zip provides a refined yet contemporary finish. Ribbed cuffs and hem ensure a silhouette that’s both effortless and enduring.

£75.00 GBP
£75.00 GBP
Sale Sold out
Taxes included.
  • Made to Order
Size
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Cheb

Experience the essence of freedom, fun and luxury with every Cheb piece you wear.
Cheb believes in living life on your own terms. Cheb is the art of being laidback and present, having fun, and embracing a lifestyle free from social pressures.
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Cheb in London Hoodie

Cheb is home in London for Christmas and is feeling cozy. This hoodie takes inspiration from the festive season, and London's elegant yet bold architecture.

Unlock ultra-comfort, warmth and timeless luxury with this chic relaxed-fit and mid-weight 320GSM hoodie for you to feel light and liberated, yet warm and cozy.

Features embroidery on the front and back, an insulated material inside to keep you warm, a kangaroo pocket for your essentials, ribbed sleeve cuffs and a self-lined hood. 

£80.00 GBP
£80.00 GBP
Sale Sold out
Taxes included.
  • Made to Order
Size
Color: Royal Green
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Cheb Clothing

Cheb in Bodrum T-Shirt

£60.00 GBP
£60.00 GBP
Sale Sold out
Taxes included.

Experience ultimate comfort, flair and style in our Limited Edition Cheb in Bodrum T-Shirt. Artistically designed to capture the most beautiful elements of Bodrum, Cheb's home away from home.

Made with heavy weight 220 GSM 100% combed cotton fabric, this T-shirt offers ultra-comfort and a relaxed fit, suitable for all-day wear. Made to bring the Cheb out of you, comfortably.
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CHEB'S STORY SO FAR

Dear Cheb Reader,

It's about time we tell you the story behind Cheb. 

Cheb began as a nickname between us, two siblings, Farah and Salman. Salman used it to capture Farah's laidback, fun, and carefree way of life, where she was unbound by social pressures and other people's opinions. As Cheb, she embodies the best version of herself. 

Being Cheb has become our lifestyle, and now we want to share it with you! We created Cheb for those who value comfort, style, and the freedom to express themselves anywhere in the world. Whether you're lounging on a beach in Saint Tropez, hanging out with friends in Marbella, or exploring new adventures in LA, Cheb is your perfect companion. 

Cheb transcends boundaries and explores the world's beauty without restraint. 

We started the brand by creating summery travel T-shirts inspired and photographed in our home away from home, Bodrum. Then we designed a T-shirt to capture our favourite soulful Spanish destination, Marbella. 

Cheb then returned to base in London for a cozy winter. Now, Cheb is staying in the city, as things are getting serious, yet never too serious. A Quarter-Zip is always right for that type of mood- smart casual!

What's next? Cheb is starting to plan Spring and Summer away.

There is a lot to look forward to! 

Always lovingly,
Cheb

Follow Cheb's Journey