Cheb is home in London for the winter, and the city is alive with its unmistakable charm.
This collection is an ode to London’s bold spirit, timeless elegance, and urban sophistication-a place where tradition and modernity dance together. Designed for the cooler months, it reflects not only the city’s beauty but also the comforting energy of its streets, landmarks, and hidden corners. From the festive hum of the city to the warmth of cozy interiors, Cheb invites you to embrace the season in style.
The creative process began with the heartbeat of London itself. Strolling through the historic streets of Mayfair and South Kensington, the Cheb team found inspiration in the quiet luxury of these neighborhoods. Every detail-from the stately architecture to the polished cobblestones-evokes a sense of understated sophistication. These areas, with their rich heritage and effortless charm, serve as a perfect reflection of Cheb’s design ethos: timeless yet modern, cozy yet refined.
To celebrate the festive season, bottle green became the signature colour of this collection. Carefully chosen to embody both elegance and vibrancy, this shade captures the magic of winter in the city. It evokes the soft greenery of London’s royal parks on crisp mornings and the deep, velvety tones of pine wreaths hanging from ornate doors in Kensington. A color that feels both warm and fresh, it serves as the anchor of the collection, bringing a luxurious yet versatile feel to every piece.
At the heart of the collection is Cheb’s signature hoodie, crafted to provide comfort without compromising style. Designed with thoughtful precision, the hoodies offer a tailored fit, perfect for layering under heavy coats or pairing with relaxed winter essentials. They are a cozy companion for London’s ever-changing weather, whether you’re walking along the Thames at dusk or escaping into a candlelit café with friends.
Each stitch and seam was carefully considered to balance softness with durability, ensuring the piece feels as good as it looks. Beyond the garments themselves, this collection is a love letter to London. From the bright lights of Knightsbridge to the calm luxury of Mayfair boutiques, Cheb sought to capture the duality of the city: its fast-paced edge and its timeless grace.
The Cheb in London collection invites you to step out confidently into the season, feeling like your best self, comfortably wrapped in the spirit of a city that inspires year after year.
Welcome home for winter. Welcome to London, with Cheb.
